Motivating participation in crowdsourcing contests: The role of instruction-writing strategy

作者：Yin, Xicheng; Zhu, Kevin; Wang, Hongwei^*; Zhang, Jiaping; Wang, Wei; Zhang, Heng

来源：INFORMATION & MANAGEMENT, 2022, 59(3): 103616.

DOI：10.1016/j.im.2022.103616

• Crowdsourcing
• Contest participation
• Task instruction
• Writing strategy
• Text analytics

Task instructions are seeker-generated content aiming to disclose information and persuade solvers to participate in crowdsourcing contests. There are various writing strategies for task instructions, with different levels of informativeness and persuasiveness for solvers. This work examines how requirement-oriented and reward-oriented strategies affect solver participation. The empirical results reveal a U-shaped relationship between the usage of restrictive words and the number of participants. In contrast, an inverted U-shaped relationship is found between terminology usage and participation. Emphasizing intrinsic and extrinsic rewards through issue-relevant information statements and emotional appeals also proves to be effective in motivating solvers' involvement.

• 单位
  南京理工大学; 同济大学; 中国社会科学院