Arbitrage opportunities across sponsored search markets

作者：Bu Tian Ming; Deng Xiaotie; Qi Qi^*

来源：Theoretical Computer Science, 2008, 407(1-3): 182-191.

DOI：10.1016/j.tcs.2008.05.020

• Sponsored search auctions
• Cross-markets
• Traffic arbitrage
• Click arbitrage
• Forward-looking Nash equilibrium
• Convergence

We model and study arbitrage across sponsored search markets, created by search engines. We identify and focus on traffic arbitrage and click arbitrage by auctioneers. We derive and characterize equilibria of such arbitrage behaviors across multiple markets.

• 单位
  香港城市大学; 香港大学; 华东师范大学