How Human-Chatbot Interaction Impairs Charitable Giving: The Role of Moral Judgment

作者：Zhou, Yuanyuan; Fei, Zhuoying; He, Yuanqiong^*; Yang, Zhilin^*

来源：Journal of Business Ethics, 2022, 178(3): 849-865.

DOI：10.1007/s10551-022-05045-w

• Charitable giving
• Human-chatbot interaction (HCI)
• Artificial intelligence agents
• Moral judgment
• Communication style

Interactions between human beings and chatbots are gradually becoming part of our everyday social lives. It is still unclear how human-chatbot interactions (HCIs), compared to human-human interactions (HHIs), influence individual morality. Building on the dual-process theory of moral judgment, a secondary data analysis (Study 1), and two scenario-based experiments (Studies 2 and 3) provide sufficient evidence that HCIs (vs. HHIs) support utilitarian judgments (vs. deontological judgments), which reduce participants' donation amount. Study 3 further demonstrates that the negative effects of HCIs can be attenuated by inducing a social-oriented (vs. task-oriented) communication style in chatbots' verbal language designs. These findings highlight the negative impacts of HCIs on relationships among human beings and suggest a practical intervention for nonprofit organization managers.

• 单位
  华中科技大学