Impact of mobile device usage and temporal distance on consumer post-consumption evaluations: Evidence from TripAdvisor

作者：Yang, Ying; Han, Maoxin Molson^*

来源：Electronic Commerce Research and Applications, 2022, 56: 101208.

DOI：10.1016/j.elerap.2022.101208

• Mobile device usage
• Temporal distance
• Consumer evaluations
• Review rating
• Text sentiments

The proliferation of mobile devices allows consumers to post online reviews whenever they want, which has attracted increasing attention in the area of e-WOM. Combining social exchange theory with construal level theory, this research explores the impacts of mobile device usage and temporal distance on consumer post -consumption evaluations reflected by both review rating and text sentiments. We empirically analyzed 121,224 online reviews from TripAdvisor. The results show that the direct impact of mobile device usage on consumer evaluations is significantly negative, but temporal distance presents a positive effect. Moreover, temporal distance significantly alleviates the negative relationship between mobile device usage and consumer evaluations. Multiple robustness checks are conducted and support our conclusions. Additional subgroup ana-lyses reveal that there is an asymmetric influence between the negative and positive rating extremity. Besides, the text sentiments from positive, negative, and moderate subgroups receive different effect sizes from our proposed treatments. Theoretical and practical implications are discussed.

• 单位
  西安交通大学; 西安电子科技大学; 清华大学