摘要
The online health discussion (OHD) has increasingly become an important component in the practice of health informatics service, and many health users have gained benefits through OHD. Few studies have tried to answer how people obtain benefits from OHD. As a new type of online health information, OHD is composed of multiple messages with a discourse structure. By referring to Peirce' semiotics, a theoretical model of the relationship of OHD with multiply meanings (i.e., discourse structure and health knowledge) and health users' perceived benefits (PB) was developed. 1248 OHD units were collected, and the main findings were obtained. (1) The number of discussion chains has a crucial effect on PB. (2) Health knowledge related to OHD produces indirect effects on PB. This work enriches extant literature by empirically revealing multilevel meanings of OHD and their roles. Related findings can be used to explore improvements for designing of OHD.
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单位华中农业大学