Demystifying Data Integration for Big Data Initiatives

Authors：Anonymous

Source：Database Trends and Applications, 2011, 25(1): 17.

Organizations are racing to answer questions about their customers, products, partners, and everything else impacting their business related to "big data". Are we optimizing marketing efforts with Twitter and Facebook feeds? Who is most verbose in our Web community? Can we identify customer issues from call detail records? Can we reduce manufacturing defects based on sensor data? While "big data" is driven by new data sources like Web logs, mobile devices, and sensor data, companies need to meet the fundamental business needs of becoming-data driven. We must evolve traditional infrastructures, not create more silos to manage "big data". IT must access, integrate, and deliver trustworthy, authoritative information that business can act upon. Therefore, data integration investments are central to the success of big data initiatives.