Predicting MBA graduates'; donation behaviour to their alma mater

摘要

Purpose: The purpose of this paper is to develop a model to examine factors influencing the inclination of MBA graduates to donate to their alma mater. Design/methodology/approach: The authors used a large data-base of 3,677 MBA graduates to evaluate individual factors, and external evaluation of organizational level factors. The authors constructed and tested the model, finding strong support for its validity. Findings: Satisfaction with the MBA, university prestige and salary were significant predictors of donating behavior. Engagement (operationalised volunteering) was a significant mediating factor between these factors and donating behaviour. Originality/value: The paper adds to both theoretical implication for understanding long-term relationships between graduates and their alma mater and to managerial implication for future financing of universities and business schools in particular.

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